Pierre Beaudoin, chairman of Bombardier, says his family’s business made the move into aviation nearly 40 years ago because the industry was seen as having great potential. (12/11/2024)
It takes passion and hard work to build a business, but sustaining its success for years, and even decades, requires a far more extensive set of competencies. There is a need for constant innovation – adapting with the changing times to deliver products that fulfill current market needs.
Bombardier, the Canadian aircraft maker, is a case in point. When Joseph-Armand Bombardier founded the company more than 80 years ago, he focused on developing snowmobiles. His invention of the Ski-Doo personal snowmobile in the 1950s set the tone for an innovation-led culture that continues to thrive today.